Pascal Van Neder – House of HR – Case Accent Jobs: growing SEO by involving the company

About his Accent Jobs case: ‘growing SEO by involving the company’:

SEO is more than a one-man show. With more than 10.000 jobs Accent Jobs has SEO on top of the list of primary digital marketing channels. How can these jobs be visible for the right applicants through search engines and generate leads with a very low CPA? House of HR manager Pascal Van Neder developed a roadmap to implement SEO by involving the whole company. How to engage the right people in the company to start with a 1000+ Keyword Research with SEE-THINK-DO framework? How to motivate people there is more than Google Ads? How to excite people with a busy day-to-day job and strict deadlines to write job descriptions for the world of customers and search engines? Pascal will guide you through the roadmap of the SEO plan of Accentjobs.be with results, failures, results, tools, show-stoppers & KPI’s.

Pascal Van Neder – Digital Marketing Manager – House of HR

House of HR represents 34 brands across Europe, all active in the field of specialist recruitment and engineering consulting. Moreover, the company is a thought leader in digital recruitment.
Pascal Van Neder joined House of HR in 2014, bringing +12 years of experience in advertising and communication agencies, servicing national and international clients from a wide variety of industries,.
His main focus was to start up and expand a digital marketing team in order to implement the organization’s recruitment marketing strategy.
As part of this strategy, having access to high level SEO expertise is key to increase the visibility of the company’s brands and to provide sufficient counterweight to job boards and other paying inflow channels.